DIRECTV views sustainability as a critical issue for our industry, and we aspire to lead through fulfilling our commitments. We continue to demonstrate industry leadership in sustainable business practices, identifying new ways to reduce the environmental impact of our operations and products. Our company helps mitigate climate change by reducing the energy consumption of our products, increasing the energy efficiency associated with our operations and implementing renewable energy where feasible. We also look beyond our own operations to leverage the opportunity to advocate for environmental progress.
We call our enterprise-wide sustainability effort Televisionary.1 Responsibility for this effort begins at the highest level of our organization – the DIRECTV board of directors and its Nominating and Corporate Governance Committee. Oversight by executive leadership is executed through the Corporate Social Responsibility (CSR) Steering Committee, a decision-making body composed of senior company leaders. The committee has oversight responsibility for the company’s environmental performance, policies and product attributes and periodically reviews progress against our stated objectives.
Three Televisionary working groups — Operations, Engagement and Product — engage in day-to-day development and implementation of sustainability initiatives. We draw working group representatives from a range of departments and job functions, and the groups are organized to leverage the multi-disciplinary expertise of team members.
We continued to evolve our Televisionary strategy in 2014 to take our environmental performance to a higher level. Highlights include establishing DIRECTV’s first capital budget for investing in sustainability projects, implementing measures to improve the recovery of scrap receivers from customers, enhancing transparency and data reporting and undertaking innovative partnerships with utilities and others in support of renewable energy.
During the past year, we also formally established a sustainability program in Latin America as part of convening a summit of DIRECTV leaders in the region who work on sustainability issues. Initial priorities include establishing data collection protocols and understanding existing local sustainability efforts.
1Televisionary is a trademark of Ericcson Television, Inc. and is used with permission.