2014 DIRECTV Corporate Social Responsibility Report

Junior Achievement

Junior Achievement (JA) K-12 programs are designed to inspire and prepare young people to succeed in tomorrow’s global economy. JA’s mission is well-aligned with our strategic perspective that education is the key enabler of opportunity. DIRECTV supports JA programs in cities across the country through direct and indirect financial support, the volunteer contributions of hundreds of DIRECTV volunteers and workplace experiential learning.

Award-Winning Support

In Boise, Idaho, DIRECTV’s support for JA programs earned the President’s Silver Service Award, signifying 500 or more hours of volunteer service during the year. Major initiatives in the partnership included JA in a Day — an intensive one-day event in which DIRECTV employees taught the entire JA curriculum to more than 800 STEM students.

In Denver, our partnership with JA includes JA in a Day instruction at two elementary schools, participation in Finance Park, which uses financial simulation to teach real-world applications of math, and a JA Job Shadow at the DIRECTV Castle Rock Broadcast Center for high school students. Thanks to employee fundraising efforts for the JA Bowl-a-Thon as well as the DIRECTV Charity Golf Tournament in 2014, we increased financial support for Denver JA programs by more than 300 percent.

In Huntsville, Alabama, employees from the Huntsville Customer Care Center took part in a four-week summer program for incoming high school freshmen that incorporated JA curriculum.

DIRECTV volunteers also served as instructors in the JA in a Day programs in Huntington, West Virginia, and Tulsa, Oklahoma.

2014 Junior Achievement Support