2014 DIRECTV Corporate Social Responsibility Report



DIRECTV is committed to the regular and transparent reporting of our corporate social responsibility initiatives. This marks our third public-facing Corporate Social Responsibility report. Our last report was published in the third quarter of 2014.

Unless otherwise noted, the data in this report covers the calendar year that ended Dec. 31, 2014, and is limited to wholly or majority-owned DIRECTV operations. All financial data and references are in U.S. dollars unless otherwise noted. Editorial content generally covers subject matter for 2014.

We have prepared this report with the Global Reporting Initiative (GRI) 4.0 core guidelines in mind. Our report content was determined further through a materiality assessment. An external party conducted this assessment by working with an internal, cross-functional team to compile, review and validate a wide range of issues. These issues were evaluated based on their impact to DIRECTV’s business and our stakeholders.

The following table summarizes the material issues that are included in this report.

Community Development Local Community Impact
Compliance Governance & Ethics
Customer Experience Customer Experience
Diversity & Equal Opportunity Diversity & Inclusion
Economic Performance Economic Impact
Education Education
Electronic Waste Environmental Stewardship
Employee Engagement Talent Management
Energy & Greenhouse Gas Emissions Environmental Stewardship
Ethical Business Practices Governance & Ethics
Government Relations & Public Policy Advocacy Governance & Ethics
Health & Safety Talent Management
Labor/Management Relations Talent Management
Product Impacts Environmental Stewardship
Waste Management Environmental Stewardship
Workforce Development Talent Management


DIRECTV measures its greenhouse gas (GHG) emissions utilizing the guidelines of the GHG Protocol, a partnership effort of the World Resources Institute and the World Business Council for Sustainable Development. The GHG Protocol is the most widely recognized international accounting tool to calculate, report and manage GHG emissions. Our inventory of GHG emissions comprises five types of gases. By far the largest component of our emissions is carbon dioxide (CO2), which in 2014 constituted 98 percent of our total GHG emissions. The sources of our CO2 emissions are primarily fossil fuel combustion in boilers and generators, from purchased electricity and from on- and off-road mobile sources.

To review the accuracy of our carbon footprint calculations, we retained Deloitte & Touche to perform an independent review of our statement of GHG Emissions. According to their Independent Accountants’ Review Report:

“Based on our review, nothing came to our attention that caused us to believe that the Statement of GHG Emissions of the Company for the years ended December 31, 2014, December 31, 2013, and December 31, 2012 is not presented, in all material respects, in conformity with The Greenhouse Gas Protocol Corporate Accounting and Reporting Standard and the Corporate Value Chain (Scope 3) Accounting and Reporting Standard published by the World Business Council for Sustainable Development and the World Resources Institute.”

The report can be read in its entirety at: http://www.directv.com/cms2/support/DIRECTV_Statement_of_Greenhouse_Gas_Emissions_with_Deloitte_and_Touche_R.pdf.


Transparency and public engagement play a primary role in our CSR strategy. In 2012, DIRECTV became the first U.S. satellite or cable television company to participate in the CDP, which evaluates and grades performance for actions that contribute to climate change mitigation, adaptation and transparency. In 2013, our second year of reporting to the CDP, DIRECTV received a disclosure score of 91 out of 100 and a “B” performance score on our U.S. emissions performance, placing us significantly ahead of the average CDP score for our industry group. In 2014, we were awarded a 93 disclosure score and a position on the A List: The CDP Climate Performance Leadership Index, as one of 187 companies demonstrating a superior approach to climate change mitigation. DIRECTV's 2014 CDP responses can be found here.